Portfolio Day is put on by Maine College of Art and AIGA Maine and brings real world creatives to the college to sit face to face with students and give them feedback on their portfolios.
A wayfinding system, interactive installation, name tags, and souvenirs were designed collaboratively with the key thought that Portfolio Day should unite real world creatives with students. By empolying broad language and bright colors, as a team we created an immersive and playful experience.
The process started off within a group of three designers including myself. The images below outline the original idea and first draft of design:
Within a larger group, refinements continued and Portfolio Day evolved into a tighter color palette and core idea that “we all start somewhere,” uniting students and professionals alike.
Photograph by Tim Greenway